Billie Eilish and Finneas’ Mom Maggie Baird Shares Family’s Old Halloween Tradition: ‘My Kids Are Obsessed’

Billie Eilish and Finneas love Halloween, just ask their mother!

Maggie Baird, 65, revealed her favorite family Halloween memory to PEOPLE during the Glamour Women of the Year Awards on Tuesday, Oct. 8, at the Paradise Club at the Times Square EDITION in New York City.

“Oh my gosh, my kids are obsessed with Halloween, honestly obsessed with Halloween,” said the actress and mom of Eilish, 22, and Finneas, 27.

“We used to do these great Halloween parties at our house,” Baird continued before explaining the family Halloween memory from when her kids grew up in Los Angeles’ Highland Park neighborhood.

“We always had donuts on a string from Donut Friend, which is a local donut shop that’s all plant-based,” she added. “And we’d have the feely boxes [you’d stick your hand in]. We’d turn our little garage into a haunted house with all the gooey-feely boxes. Haunted houses and Halloween parties were a big part of their childhood.”

Amy Zepeda (L) and Anjel (cq) Bonilla carry donuts at the Donut Friend vegan donut and ice cream shop on August 5, 2016 in the gentrifying Highland Park section of Los Angeles, California. Vegan diets are considered by most as healthy and environmentally responsible. But even vegans -- who eschew all animal products like meat and dairy -- crave junk food. And with temptations like donuts, pizza and mock hamburgers on offer, vegans can be just as unhealthy as everybody else. (Photo by DAVID MCNEW / AFP) (Photo by DAVID MCNEW/AFP via Getty Images) — Inside the Donut Friend, a plant-based shop (stock image).DAVID MCNEW/AFP via Getty

At the event, Baird was being honored as part of Glamour’s 2024 Women of the Year: The Moms issue, which came out on Oct. 3.

She was on the issue’s cover alongside Beyoncé and Solange’s mom Tina Knowles, 70; Selena Gomez and Gracie Teefey’s mom Mandy Teefey, 48; and Travis Kelce and Jason Kelce’s mom Donna Kelce, 72.

Baird told PEOPLE how her two children reacted to the honor.

“They’ve been so sweet. They sent me flowers when the cover came out, which I was sort of shocked. I don’t think I even told them about it, to be honest,” she said. “I’m a little bit quiet about these kinds of things. It’s really not my comfort zone. I mean, I am technically an actor and a comedian, but I’ve always been a little bit more comfortable under character.”

HOLLYWOOD, CALIFORNIA - MARCH 10: Finneas O'Connell and Billie Eilish, winners of Best Original Song award for 'What Was I Made For?' from "Barbie" pose in the press room during the 96th Annual Academy Awards at Ovation Hollywood on March 10, 2024 in Hollywood, California. — Finneas and Billie Eilish at the Academy Awards in March 2024.Rodin Eckenroth/Getty

Baird added that she’s “most comfortable” when she’s “delivering food and talking about my passionate concerns about the climate.” In 2020, she launched Support + Feed to fight food scarcity and climate change.

For Tuesday’s event, Baird’s outfit was sustainable fashion.

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